Direct trade

Direct trade

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    What does Direct trade mean? It is a type of purchase of raw coffee, which shows the fairest elements on the axis of the seller - buyers without other intermediaries, reflecting the specific market situation, in the case of quality crops, the price rises because there are more bidders and a particular producer (farmer) earns much more than when he is part of various organizations with a marketing touch of charity, but where he has to contribute regardless of the quality or size of the harvest, in the case of a beautiful harvest he gets exactly the same price as in the case of an average harvest - and that's not very fair

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